Monday, November 4, 2013
Online Attorney Directories - How to Evaluate a Legal Directory on the Internet
There are a number of websites that purport to have lawyers waiting to help. The reality is most of these websites are only attorney directories created by marketing teams who have no understanding of the law or, in many cases, who have no connection to a real lawyer or law firm.These online attorney directories often end up in the top of the search engine results. The marketing teams help ensure this happens. This leaves you, the consumer who is looking for an attorney, with the obstacle of having to evaluate the online attorney directory. Here are some tips for evaluating online lawyer directories as you search for the right lawyer.Determine whether the directory is a paid directory.Paid directories are those that require lawyers to pay a fee to be listed in the directory. Paid directories usually have the most accurate contact and practice area information. Attorneys who pay to be included in the directory have an interest in making sure their information is correct.The downside to these directories is they may have very few attorney listings. This raises the question as to what types of attorneys pay to be listed on an online legal directory. Many successful attorneys do not have to incur this expense in order to carry out their trade. Other very good attorneys do incur this expense, but most of them do not do it regularly. For example, attorneys who are just starting out, are changing practice areas, or are relocating to another state may initially use these directories as they establish their new law practices. Is this the type of lawyer you want to hire? If so, the paid legal directory may be just what you are looking for.Scrutinize free attorney directories. Not all free online lawyer directories are bad. There are some very good ones. The best online legal directories usually have some direct involvement by attorneys themselves. For example, many free online attorney directories have forums where lawyers answer free legal questions. This allows the attorneys to get the word out about their practice and their expertise, while helping point folks in the right direction.Some other free online attorney directories focus on compiling contact information for lawyers. Most of these directories compile the information without any direction or input from the lawyers who are listed in the directory. These directories stand out as they usually just provide a listing of attorneys. These directories often scrape the information off of legitimate websites with the sole aim of generating advertising dollars for themselves.A recent trend is for these websites to have an attorney profile page that can be "claimed" by the attorney. The purpose here is to bring visitors to the directory using the search engines thereby generating advertising revenues for the directory. The directory may also hope the lawyer will notice the profile and "claim" it by entering their information. Very few attorneys actually claim profiles in this manner. Indeed, many of them have to contact legal directories and ask to have their names removed from the directory. Thus, you should avoid any attorney directory that indicates attorneys should "claim" their profile.Avoid attorney rating sites.Attorneys help clients with a multitude of legal issues and the facts of each case are different. The work of attorneys cannot be boiled down to a number or other rating. These rating systems often try to gauge an attorney by the number of years the attorney has been in practice. Older is not always better. Statistics show that most complaints filed with state bar associations are filed against attorneys who have practiced a number of years. These complaints relate to failing to provide quality client service to failing to keep abreast of the law. While it is somewhat rare to see the same complaints filed against younger attorneys, this has no bearing on how the attorney is likely to handle your particular legal matter. You should avoid attorney directories that rate attorneys in this manner.Avoid the attorney directory that includes prices. Attorneys are highly regulated. The attorney professionalism rules for every state say that attorneys must charge reasonable fees. What is reasonable for a particular matter is dependent upon a great number of factors. Unless you have provided all of this information to the attorney directory, it should not quote prices. This seems like common sense, but it needs to be said. Avoid attorney directories that include pricing information.These steps should help you screen the online attorney directories you find in the search engine results.